Denim Care Guide

A little care for the jeans you love.

Your favorite jeans are made for everyday moments. From the first wash to the next wear, a few thoughtful habits can help you care for their color, feel, and fit.

Always follow the care label on your garment. This guide offers general tips; individual styles may need different care.

Wash with care

Start with the care label on your jeans. Fabric blends, dyes, embellishments, and finishes can require different care, so the instructions on each garment should always come first.

When your jeans need a refresh, turn them inside out and wash with similar colors. If the care label allows machine washing, choose cold water and a gentle cycle with a mild detergent. Hand washing is another option when recommended by the label.

Keep the color you love

Wash dark denim separately from light clothing, especially during the first few washes. Avoid soaking for long periods and use only the amount of detergent recommended on the packaging.

Dark or heavily dyed denim may transfer color through rubbing or contact with moisture. Take extra care around light-colored upholstery, handbags, and clothing.

Give your jeans room to dry

After washing, gently reshape your jeans and allow them to air dry in a well-ventilated space, away from strong direct sunlight. Avoid twisting or wringing the fabric.

Follow the care label if tumble drying is permitted. High heat can affect the fit and fabric, particularly on styles with stretch.

Care for stretch denim

Stretch denim benefits from gentle handling. Avoid excessive heat, harsh washing cycles, and pulling on belt loops when putting on your jeans.

Check the label before using fabric softener or other laundry additives. For a comfortable fit that lasts, follow the care instructions for the specific fabric blend.

Treat small marks gently

For a small mark, check the care label and test any cleaning product on an inconspicuous area first. Gently blot rather than scrub, and avoid using bleach unless the garment label specifically permits it.

For a stubborn stain or a special finish, consider advice from a professional cleaner. Avoid applying heat until you have checked that the stain is gone.

Store for your next good day

Make sure your jeans are completely dry before putting them away. Fold them neatly or use a suitable hanger, and store in a cool, dry place away from prolonged direct sunlight.

Leave a little room in your wardrobe so garments are not tightly compressed. If ironing is needed, follow the label’s temperature guidance and take extra care around trims and decorative details.

Denim care questions

How often should I wash my jeans?

There is no single schedule for every pair. Wash when needed based on wear, visible dirt, odor, and the garment’s care instructions. Between wears, let your jeans air out in a clean, ventilated space.

Can I put my jeans in the dryer?

Check the care label first. Air drying is a gentle option for many styles. If tumble drying is permitted, use the setting specified on the label and avoid unnecessary heat.

Can I wash all my denim together?

Sort by color and care requirements. Keep dark denim away from light colors, and wash styles with delicate trims or special finishes according to their individual labels.

Will my jeans shrink or stretch?

The way denim changes with wear and washing depends on its fabric blend, construction, and care. Heat may affect fit, and stretch fabrics may relax during wear. Follow the label rather than using hot washing or drying to change the size.